Game Repositioning Campaign

This project explores how an existing game IP can be repositioned through campaign-ready marketing content. Using Rusty Lake Hotel as the source material, I reinterpreted the original trailer and brand assets into a 30-second concept campaign video, supported by a refreshed logo animation, character feature clips, and social-media-friendly content formats.

Rather than creating new narrative content from scratch, the focus of this project was on adapting existing assets into a cohesive visual system that could better support brand storytelling, audience engagement, and digital distribution.