Short-form Brand Identity Video

Pepsi Logo Animation

Tools: AE, PS

Final video

Brand Insight & Creative Direction

I see Pepsi as a brand rooted in youthful energy, bold self-expression, and everyday enjoyment—often communicated through playful, pop-driven visual language. Guided by this positioning, I designed this short-form video to capture Pepsi’s energetic and optimistic brand spirit through motion-led storytelling. Rather than focusing on product features, the video emphasises visual rhythm, emotional recognition, and bold brand cues to align with fast-paced, social-first viewing contexts.

Explanation：

This conceptual project explores how an existing brand campaign might be reactivated through contemporary short-form video formats. Building on Pepsi’s PepsiMoji / “Say It With Pepsi” campaign (2015–2016), the project translates established emoji-based brand assets into a short-form logo animation. By adapting the campaign’s playful visual language to today’s digital-first and social video environments, the work explores how legacy brand assets could be refreshed to maintain relevance and engagement within the short-form content ecosystem.